Ocean Evoke has officially launched as India’s first social enterprise dedicated exclusively to marine conservation. Headquartered in Kolkata, the startup integrates lifestyle retail, underwater photography, and professional consulting services to create a funding mechanism for ocean preservation efforts.
The company operates by donating one percent of its total revenue from every transaction to verified marine conservation partners. This financial commitment is automatic for all orders, requiring no minimum spend or opt-in from consumers, ensuring consistent support for environmental initiatives.
Ocean Evoke Business Model and Service Offerings
The enterprise maintains a diverse portfolio of products and services designed to bridge the gap between commercial activity and ecological stewardship. Its retail division offers ocean-themed lifestyle goods, including unisex apparel, beach towels, ponchos, and high-quality underwater photography prints.
Beyond retail, the firm provides specialized consulting services that cater to both individuals and corporations. These offerings include professional dive training consulting, curated travel experiences for diving enthusiasts, and ESG sustainability guidance tailored for Indian businesses navigating regulatory requirements.
Market Strategy and ESG Consulting for Indian Businesses
Ocean Evoke identifies a significant market opportunity within the intersection of sustainable consumerism and corporate governance. With India possessing over 11,000 kilometers of coastline, the brand aims to capitalize on the growing interest among urban consumers for purpose-driven products that offer verifiable environmental impact.
The company is also positioned to assist Indian firms in meeting the Business Responsibility and Sustainability Reporting mandate established by SEBI.
By providing governance reporting support and sustainable operations guidance, Ocean Evoke addresses the increasing regulatory pressure on domestic businesses to formalize their environmental, social, and governance strategies.
Leadership and Technical Expertise at Ocean Evoke
The startup was founded on June 29, 2026, by Rohit Gupta, an entrepreneur with extensive experience in financial services and technical diving.
Gupta currently serves as the Chief Strategy Officer of the e-Solve Group and brings a unique blend of corporate management and specialized marine knowledge to the venture.
Gupta holds advanced technical diving certifications, including the TDI Advanced Mixed Gas Closed Circuit Rebreather qualification, and possesses experience in cave diving systems.
This technical background informs the company’s approach to its dive-related services and reinforces its commitment to ocean-focused initiatives.
By merging retail revenue with professional consulting and a clear conservation mandate, Ocean Evoke establishes a structural model for environmental advocacy within the Indian market.
