Amul, India’s iconic dairy brand, was founded in 1946 and offers franchise opportunities for individuals who are looking to invest. It offers low investment and high returns.
The Amul franchise is the best choice for people who are interested in starting a small business or for local investors.
What are the products offered by Amul?
The Amul franchise can sell a wide range of products in its outlets:
- Milk and dairy beverages.
- Ghee, Butter, Cheese, and Paneer.
- Kulfis and Ice cream.
- Chocolates and desserts.
- Pizza, sandwiches, etc.
Types of Amul Franchise
Amul offers primarily two types of franchise models. Let us go through each of them below.
1. Amul Preferred Outlet / Amul Railway Parlor / Amul Kiosk
- The franchise model needs 100 – 150 sq ft.
- Initial investment of 2 – 2.5 lakhs.
- Where 25,000 is refundable and 1 lakh is for equipment such as freezers, refrigerators, racks, etc., and 70,000 is for interior and branding.
Average returns on MRP for this franchise setup
- For pouch milk – 2.5%
- Milk products – 10%
- Ice cream – 20%
2. Amul Ice Cream scooping parlour.
- The franchise model requires a space of more than 300 sq. ft.
- The initial investment is 6 lakhs.
- Where 50,000 is non-refundable brand security, 4 lakhs for renovation, and 1,50,000 for equipment and incidental costs.
Average returns on MRP for this franchise setup
- Ice cream scoops, shakes, baked pizzas, sandwiches, and chocolate drinks – 50%
- Pre-packed ice creams – 20%.
- For selling other Amul products – 10%.
What are the benefits of taking the Amul franchise?
- It is an established brand known for trust and recognition.
- It is a low investment with high ROI.
- The franchise doesn’t have royalty fees.
- It supplies marketing and products.
- Mainly, it offers daily demand products.
How to apply for an Amul Franchise?
Follow these steps to apply for this franchise
- Visit the official website of Amul.com.
- Go to the Amul Parlours section.
- Read full details regarding the franchise.
- Send a Mail to retail@amul.coop including your name, contact info, location, and space availability, etc.
- Finally, after reviewing your application by the Amul team, they will contact you for verification.
Conclusion
Starting an Amul franchise is a good opportunity for those who want to start a business with the support of a well-known brand. However, make sure you study the entire franchise’s points and invest accordingly.
